unimog and land rover spares

Series production in Gaggenau.

Around the turn of the year 1950/51, the Unimog team and production equipment moved from Göppingen to Gaggenau, where production of the Unimog began on June 3 - still with the ox-head trademark and without the Mercedes star.The compact, just three-and-a-half metre long vehicle continued to make do with 25 hp. Other features also remain unchanged, for instance the plain and practical driver's cab with folding top, the all-wheel drive and the chassis with its four equal-sized wheels. Its simple as well as ingenious design had already demonstrated its astounding performance capabilities. 

Rationalised production, awards and prizes.

In production and sales, the Unimog now moved ahead at a quicker pace. The sales outlets taken over from Boehringer were gradually integrated into the sales organisation of Daimler-Benz, for whom tractors were a new field of activity at the time. More rationalised production in the vehicle plant helped to reduce costs and increase sales. Nonetheless, the Unimog was only permitted to bear the Mercedes star in its radiator grille from 1953, and it was not until 1956 that the Mercedes emblem replaced the previous ox-head trademark. Awards, prizes (e.g. from DLG) and seals of approval helped to establish the Unimog in the market.